SPARK 2019

January 16th & 17th, San Francisco

Welcome Keynote | John Kobs:

Watch John address the crowd of innovators pushing the multifamily industry forward as he kicks off SPARK 2016.

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

Fireside Chat | AJ Forsythe:

Watch AJ talk about how his company, iCracked, went from humble dorm-room beginnings to $25M in revenue.

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Wednesday

January 16th, 2019

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Itinerary

9:00 - 11:00 AM

San Francisco Adventures (optional)

12:00 - 1:00 PM

Lunch & Registration

1:00 - 1:30 PM

Fireside Chat

with Apartment List co-founders, John Kobs & Chris Erickson, moderated by CNN Senior Producer Molly Shields

1:30 - 2:15 PM

The Rental Market in the 21st Century

with the Apartment List Chief Economist, Igor Popov

The renters of the next thirty years will be very different from the renters of the past thirty. An interplay of changing technology, culture, and demographics are already shaping the rental market of the 21st century. Today, renters are living more flexible lifestyles and blurring the lines between home, work, and neighborhood. Meanwhile, households are finding new ways to navigate vanishing urban affordability. Join Igor Popov, Apartment List’s Chief Economist, as he breaks down these trends and what they mean for the multifamily industry.

2:15 - 3:00 PM

Embracing and Evolving the Renter Economy

with TaskRabbit and Google

As people everywhere are becoming increasingly dissatisfied being tied down to static assets, the renter economy has begun to evolve. Renters are looking for flexibility, experiences, and an increased level of personalization within their daily lives. Join TaskRabbit and Google as they discuss how companies are shifting to accommodate and support the new expectations on both sides of the marketplace.

3:00 - 3:30 PM

Break

3:30 - 4:00 PM

An Inside Look at the New Marijuana Frontier...Delivered

Hear an inside scoop of what’s happening in the marijuana industry and how it will affect renters, property managers and communities alike. How should you embrace the changes? What do you need to do to prepare? Get an early perspective on what the multifamily industry might not be talking about today, but is sure to dominate the conversation of tomorrow.

4:00 - 4:45 PM

Surprise Session

with a very special guest

4:45 - 5:30 PM

Product Update

with the Apartment List Team

5:30 - 6:30 PM

Cocktail Hour & Break

6:30 - 9:30 PM

Dinner Experiences around SF

Thursday

January 17th, 2019

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Itinerary

8:00 - 9:00 AM

Breakfast & Networking

9:00 - 9:45 AM

Keynote: Building Community, Not a Cult: How Peloton Shapes Microcultures

with Carolyn Blodgett, SVP Global Brand Marketing, Peloton

Learn from Peloton’s global marketing leader about how she leveraged brand strategy, consumer insights and integrated marketing to evolve the early stage company from 15% brand awareness to over 65% in two and a half years. This unicorn business has transformed the face of fitness, and built a microcultural phenomenon for workout junkies and novices alike. Explore how the multifamily industry can bring the microculture magic to your communities

9:45 - 10:30 AM

Influence through Design

with Lee Mayer, CEO of Havenly and Brad Sewell, CEO of Campaign

Potential tenants enter a property with the optimism and possibility that it could be their next home. Design helps them imagine themselves there and influences their subconscious. Hear from a talented group of designers on tips and tricks for turning any space into a home.

10:30 - 11:00 AM

Break

11:00 - 11:30 AM

Everyday Magic

with The Whiz, Magician

11:30 - 12:45 PM

Lunch

12:45 - 1:45 PM

Building an Enduring Brand

with Koto co-founders, Jowey Roden and James Greenfield

Any brand can look good, but in today’s crowded market only those that can make – and keep – an authentic emotional connection with customers will truly thrive. Koto was established on the belief that good design and powerful ideas can create a lasting emotional experience between a brand and its audiences. Leaning into experience building brands for Airbnb, Sonos, Paypal and many others, Koto will introduce the importance of archetypes, strategy and values when building a business of the future.

2:00 - 2:30 PM

The Art of Storytelling

with Hint CEO and founder, Kara Goldin

Stories provide context and often the meaning for life, work, and relationships. That's because stories have characters and/or plots that readers can relate to and see themselves in. Storytelling has become an increasingly relevant marketing tactic due to people’s desire for authentic connections - in life and as a consumer. Drawing on examples from her experience launching Hint, founder and CEO, Kara Goldin, deconstructs her approach to how she crafts narratives that people can relate to (even securing a coveted investment from John Legend!), and inspires the people around her to take action.

2:30 - 3:00 PM

Break

3:00 - 3:45 PM

Creating a World We all Want to Live In

with Haben Girma, moderated by John Kobs

Business can make the world better, yet only by coming together will we be able to solve the big problems of our time. In an intimate interview with Haben Girma, the first deaf-blind graduate of Harvard Law School, we’ll explore how to create truly equal opportunities within the multifamily industry. People with disabilities represent the largest minority group, numbering one billion worldwide. Reaching a group of this scale creates value for everyone, improves the experience for both disabled and non-disabled people, and facilitates further innovation.

3:45 - 4:00 PM

Closing Remarks

6:00 - 10:00 PM

Closing Party

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Total Charge: $1.00

We are thrilled to welcome you to San Francisco for SPARK 2019. It is going to be an epic experience. Your attendance is our GIFT to you, so sign up today!
**I authorize this payment. If you cancel less than 30 days prior to SPARK, a cancellation fee of $500 will be charged to your credit card. We will be so bummed to miss you.

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Copyrights © 2016 All Rights Reserved