SPARK 2019

January 16th & 17th, San Francisco

Fireside Chat with
Apartment List Co-Founders

Fireside Chat with Apartment List co-founders, John Kobs & Chris Erickson, moderated by CNN Senior Producer Molly Shiels

Creating a World
We all Want to Live In

A fireside chat with John Kobs and Disability Rights Lawyer, Author and Speaker, Haben Girma

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

The Rental Market
in the 21st Century

with the Apartment List Chief Economist, Igor Popov. The renters of the next thirty years will be very different from the renters of the past thirty.



January 16th, 2019



9:00 - 11:00 AM

San Francisco Adventures (optional)

11:30 - 1:00 PM

Lunch & Registration

1:00 - 1:10 PM

Welcome Remarks

from Matthew Woods

Matthew Woods, Chief Sales Officer of Apartment List, is excited to welcome everyone to the fifth annual SPARK 2019 in San Francisco. Matthew will share an overview of what to expect throughout the next two days, and a look back at Apartment List over the past few years.

1:10 - 1:55 PM

Fireside Chat

with Apartment List co-founders, John Kobs & Chris Erickson, moderated by CNN Senior Producer Molly Shiels

1:55 - 2:30 PM

The Rental Market in the 21st Century

with the Apartment List Chief Economist, Igor Popov

The renters of the next thirty years will be very different from the renters of the past thirty. An interplay of changing technology, culture, and demographics are already shaping the rental market of the 21st century. Today, renters are living more flexible lifestyles and blurring the lines between home, work, and neighborhood. Meanwhile, households are finding new ways to navigate vanishing urban affordability. Join Igor Popov, Apartment List’s Chief Economist, as he breaks down these trends and what they mean for the multifamily industry.

2:30 - 3:10 PM

Embracing and Evolving the Flexible Economy

with Diana Rothschild, Head of Strategic Partnerships at TaskRabbit and Kate Parker, Head of Global Brand & Strategic Initiatives at Uber (Moderator: Dana Geisler)

Younger generations and renters alike are modernizing and living more flexible lifestyles: from discarding standard gym memberships and cutting the cord on CableTV, to moving cross country and ride sharing. Renters are looking for flexibility, experiences, and an increased level of personalization within their daily lives. Join TaskRabbit and Uber as they discuss how companies are shifting to accommodate and support the new expectations on both sides of the marketplace.

3:10 - 3:35 PM


3:35 - 4:10 PM

An Inside Look at the New Marijuana Frontier...Delivered

with Eaze Chief Strategy Officer, Pete Fishman

Hear an inside scoop of what’s happening in the marijuana industry and how it will affect renters, property managers and communities alike. How should you embrace the changes? What do you need to do to prepare? Get an early perspective on what the multifamily industry might not be talking about today, but is sure to dominate the conversation of tomorrow.

4:10 - 4:50 PM

Product Update

with Apartment List

Tune into the Apartment List Product team as we share an update on what we’ve learned from renters in 2018, alongside our plans for 2019 and beyond. We’ll give you an inside look at the key challenges we’re seeing in the rental marketplace, data and consumer insights around what informs this knowledge, and a look ahead at what we’re committed to solving together in the years ahead.

4:50 - 5:30 PM

Transforming Pet Parenting with Technology

A fireside chat with Wag! CEO, Hilary Schneider

It’s no surprise that pets play a large and growing role in their owners’ lives, but did you know it is a top consideration for how renters choose where and how they’ll live? Hear from Wag!’s CEO about how the pet care industry is being transformed with the advent of smart technology for your furry friends, and learn about her big and bold plans for Wag’s future.

5:30 - 6:30 PM

Cocktail Hour & Break

6:30 - 9:30 PM

Dinner Experiences around SF


January 17th, 2019



8:00 - 9:00 AM

Breakfast & Networking

9:00 - 9:45 AM

Keynote: Building Community, Not a Cult: How Peloton Shapes Microcultures

with Carolyn Blodgett, SVP Global Brand Marketing, Peloton

Learn from Peloton’s global marketing leader about how she leveraged brand strategy, consumer insights and integrated marketing to evolve the early stage company from 15% brand awareness to over 65% in two and a half years. This unicorn business has transformed the face of fitness, and built a microcultural phenomenon for workout junkies and novices alike. Explore how the multifamily industry can bring the microculture magic to your communities

9:45 - 10:30 AM

Influence through Design

with Lee Mayer, CEO of Havenly and Brad Sewell, CEO of Campaign

Potential tenants enter a property with the optimism and possibility that it could be their next home. Design plays a huge role in helping enter to visualize what day-to-day life will be like and ultimately influence the yes or no decisions they make when it comes to choosing their home. Hear from talented design entrepreneurs and experts on tips and tricks for turning any size space into a home.

10:30 - 11:00 AM


11:00 - 11:30 AM

ROYGBIV: How Favorite Color Can Influence Apartment Choice in Major Metro Areas

with Matthew Woods

The way we visually engage with our living space can tell a lot about preferences for our home. What does a fire engine red couch tell us about an individual’s apartment size preference? What do yellow cabinets tell us about how close a renter wants to be to public transit? Find out how how the preferred color palette of renters can explain so much more in the multifamily industry.

11:30 - 1:00 PM


1:00 - 2:00 PM

Building an Enduring Brand

with Koto co-founders, Jowey Roden and James Greenfield

Any brand can look good, but in today’s crowded market only those that can make – and keep – an authentic emotional connection with customers will truly thrive. Koto was established on the belief that good design and powerful ideas can create a lasting emotional experience between a brand and its audiences. Leaning into experience building brands for Airbnb, Sonos, Paypal and many others, Koto will introduce the importance of archetypes, strategy and values when building a business of the future.

2:00 - 2:30 PM

The Art of Storytelling

with Hint Water Founder and CEO, Kara Goldin

Stories provide context and often the meaning for life, work, and relationships. That's because stories have characters and/or plots that readers can relate to and see themselves in. Storytelling has become an increasingly relevant marketing tactic due to people’s desire for authentic connections - in life and as a consumer. Drawing on examples from her experience launching Hint, founder and CEO, Kara Goldin, deconstructs her approach to how she crafts narratives that people can relate to (even securing a coveted investment from John Legend!), and inspires the people around her to take action.

2:30 - 3:00 PM


3:00 - 3:45 PM

Creating a World We all Want to Live In

A fireside chat with John Kobs and Disability Rights Lawyer, Author and Speaker, Haben Girma

Business, now more than ever, are in a better position than governments and nonprofits to solve the toughest problems we face. But doing so requires bringing people and communities together. In an intimate interview with Haben Girma, the first deaf-blind graduate of Harvard Law School, we’ll explore how to create truly equal opportunities within the multifamily industry. People with disabilities represent the largest minority group, numbering one billion worldwide. Reaching a group of this scale creates value for everyone, improves the experience for both disabled and non-disabled people, and facilitates further innovation.

3:45 - 4:00 PM

Closing Remarks

6:00 - 10:00 PM

Closing Party


Total Charge: $1.00

We are thrilled to welcome you to San Francisco for SPARK 2019. It is going to be an epic experience. Your attendance is our GIFT to you, so sign up today!
**I authorize this payment. If you cancel less than 30 days prior to SPARK, a cancellation fee of $500 will be charged to your credit card. We will be so bummed to miss you.

2019 Registration has ended



SPARK is a gathering for thought leaders in the multifamily industry. Founded on innovation, inspired by creative business pioneers, and championed by the power to think differently.



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Copyrights © 2016 All Rights Reserved