2018
SPARK CONFERENCE

JANUARY 24th AND 25th, 2018 SAN FRANCISCO

2018.png

PAST TALKS

Hear from some of the great speakers of past SPARK events

Welcome Keynote | John Kobs:

Watch John address the crowd of innovators pushing the multifamily industry forward as he kicks off SPARK 2016.

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

Fireside Chat | AJ Forsythe:

Watch AJ talk about how his company, iCracked, went from humble dorm-room beginnings to $25M in revenue.

schedule.png

Tuesday

January 23, 2018

GettyImages-491872720.jpg

Itinerary

6:00 PM - 9:00 PM

Early Bird Arrival | Hotel Zetta

Join us for a cocktail gathering, sponsored by Apartment List.

Wednesday

January 24, 2018

jake-campbell-72789.jpg

Itinerary

8:00 AM - 11:00 AM

Welcome to San Francisco Activities (optional)

  • Bike Ride Across Golden Gate Park
  • Yoga at Crissy Field
  • GoCar Tour through San Francisco Neighborhoods

11:30 AM - 1:00 PM

Lunch & Registration | Terra Gallery

1:00 PM - 6:00 PM

Official SPARK Kickoff | Terra Gallery

Welcome to SPARK

John Kobs, Co-Founder & CEO, Apartment List


Apartment List Update

Chris Erickson & Marissa Dulaney, Apartment List


Delighting the Customer Panel

We believe the key to success in 2018 will be putting the needs of your customer above your own business goals. Marketing leaders, like you, need to adapt their strategies to ensure they’re solving customers’ evolving problems in order to stay relevant and provide the most value.

During this panel discussion you’ll learn:

  • How leaders are working together to place the customer at the heart of every decision.
  • How to provide an experience that is well aligned with the customer’s preferences and specific needs.

Caitlin Landesberg, Sufferfest Beer & Samantha Goldman, Lyft, & Rebecca Shapiro, Helix


Networking Break


Brand Bootcamp Panel

A strong brand can carry a statement of values and identity, and in some cases, a way of life. Prominent brands speak to a broad audience, triggering emotions and inviting feelings.

During this panel discussion you’ll hear from top industry experts and learn:

  • How to establish an identity that is authentic and relatable
  • How to build a brand, both within your product, and in external communications
  • What challenges can arise and how to overcome them
  • What a well defined brand can do for your business

Kim House, Pottery Barn & Morgan Knutson, Zero


Driving Authentic Engagement Panel

Now more than ever, people want to tell their own story. They crave real, authentic connections in life and as a consumer. In order to meet these expectations, brands need to be able to communicate and coordinate in a genuine, organic way. Only then will brands stand out as strong and preferred guides to help navigate through the noise.

In this panel, you’ll learn:

  • How to build trust in your brand.
  • The new rules of engagement for reaching today’s customer.

Mae Karwoski, Obviously Social & David McIntosh, Tenor


Customers, Community & the NFL

Julie Haddon, SVP, Marketing, NFL

6:30 PM - 9:30 PM

Welcome Reception | Flood Mansion

Join us for an evening of San Francisco elegance at the historic Flood Mansion.

Thursday

January 25, 2018

nick-karvounis-76125.jpg

Itinerary

6:00 AM - 8:00 AM

Breakfast & Networking | Hotel Zetta

Starting early to accommodate all early risers.

8:15 AM - 4:00 PM

SPARK Conference | Terra Gallery

Apartment List Markets & Segments - 2018 and beyond

Matthew Woods


Building Online Trust for Offline Communities

Building online consumer trust for an offline product or service is critical to near-term sales and can unlock long-term growth for your business. Lynn Perkins will share her insights and outline how you can apply these practical tips to your business.

During this keynote discussion, you’ll learn how to:

  • Pinpoint the most important channels for engendering offline trust
  • Leverage personalization to build trust
  • Turn your biggest fans into your best sales team

Lynn Perkins, Urban Sitter


Getting Noticed in a Crowded Marketplace

Jon Beekman, Man Crates


Networking Break


Innovative Home Panel

Embracing innovation allows us to proactively shape how we do business instead of constantly reacting to outside forces. And innovation isn’t solely represented by new devices or technologies, but also by new ideas or methods that allow us to better meet our customers’ needs.

In this panel discussion, you’ll learn:

  • How some of the most innovative industry leaders develop their ideas and bring them to life.
  • How to apply new technologies and business processes to improve your customer experience and bottom line.

Colin Billings, Beacon & Jason Johnson, August


Lunch & Networking


Cryptocurrency and the future of blockchain

Ripple


Project Entrepreneur Panel

Jennifer Stybel, Rent the Runway & Nicole Farb, Darby Smart


Recruiting the Right Talent

As your company grows, it can be easy to lose the personality that your customers and employees connected with in the first place. How do you keep that sense of soul alive in a world where the business plan is constantly in flux?

In this panel discussion, you’ll learn:

  • Recruiting the right talent for your organization.
  • How to keep company culture central to your success.
  • The key to executing a purpose driven strategy.

Jordan Burton, Burton Advisors & Luke Beseda, Lightspeed


Autonomous Vehicles & Machine Learning

How will Autonomous Vehicles impact the rental property market? During this presentation Paw will cover the direct ways that Autonomous Vehicles on the road can positively impact investing in and managing rental properties. Paw will also explain how the underlying technology, like Machine Learning, is already making a difference in the products and tools we use and how that will accelerate even more in the future.

Paw Andersen, Apartment List


Industry Trends & Market Predictions

Ryan O’Hara, Realtor


Closing Remarks

John Kobs, Apartment List

6:30 PM - 11:00 PM

Closing Party | The Pearl SF

You get to choose your own adventure for our closing party.

Friday

January 26, 2018

san-francisco.jpg

Itinerary

8:00 AM - 12:00 PM

Departures

Breakfast on-the-go as you travel home! See you at SPARK 2019!

register.png
Register.jpg

Total Charge: $1.00

We are thrilled to welcome you to San Francisco for SPARK 2018. It is going to be an epic experience. Your attendance is our GIFT to you, so sign up today!
**I authorize this payment. If you cancel less than 30 days prior to SPARK, a cancellation fee of $250 will be charged to your credit card. We will be so bummed to miss you.

FAQ

WHAT IS SPARK?

SPARK is a gathering for thought leaders in the multifamily industry. Founded on innovation, inspired by creative business pioneers, and championed by the power to think differently.

WHERE IS SPARK?
WHEN IS SPARK?
HOW MUCH DOES SPARK COST?
WHO SHOULD ATTEND?
WHAT IS INCLUDED WITH MY REGISTRATION?
WHAT IF I NEED TO CANCEL?
WHERE SHOULD I FLY INTO?
WHAT DOES TRANSPORTATION LOOK LIKE?
WHAT IF I HAVE A QUESTION OR WANT TO GET IN CONTACT WITH SOMEONE?

Testimonials

Still need convincing? Check out what people are saying about SPARK

Spark_powedby_white.png

Copyrights © 2016 All Rights Reserved

facebook twitter linkedin google plus

Copyrights © 2016 All Rights Reserved