2018
SPARK CONFERENCE

JANUARY 24th AND 25th, 2018 SAN FRANCISCO

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PAST TALKS

Hear from some of the great speakers of past SPARK events

Welcome Keynote | John Kobs:

Watch John address the crowd of innovators pushing the multifamily industry forward as he kicks off SPARK 2016.

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

Fireside Chat | Steve Huffman:

Watch Steve talk about starting the social news site, Reddit, in 2005 with his college roommate. Reddit has since grown into the largest social news site on the web.

Fireside Chat | AJ Forsythe:

Watch AJ talk about how his company, iCracked, went from humble dorm-room beginnings to $25M in revenue.

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Tuesday

January 23, 2018

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Itinerary

6:00 PM - 9:00 PM

Early Bird Arrival | Hotel Zetta

Join us for a cocktail gathering, sponsored by Apartment List.

Wednesday

January 24, 2018

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Itinerary

8:00 AM - 12:00 PM

Welcome to San Francisco Activities (optional)

  • Bike Ride Across Golden Gate Park
  • Yoga at Crissy Field
  • Walking Tour of Historic San Francisco Neighborhoods
  • Food Tour of Historic San Francisco Neighborhoods

12:00 PM - 1:30 PM

Lunch | Terra Gallery

1:30 PM - 5:00 PM

Official SPARK Kickoff | Terra Gallery

Welcome to SPARK

John Kobs, CEO & Co-Founder, Apartment List


Keynote

Top Silicon Valley Technology Leader (Surprise Guest)


Cultivation Panel

Now more than ever, people want to tell their own story. They crave real, authentic connections in life and as a consumer. In order to meet these expectations, brands need to be able to communicate and coordinate in a genuine, organic way. Only then will brands stand out as strong and preferred guides to help navigate through the noise.

During this panel discussion, you’ll learn:

  • What questions to ask yourself.
  • How to build trust in your brand.
  • The new rules of engagement for reaching today’s customer.

Networking Break


Fireside Chat

Top Silicon Valley Leader from a Multi-Billion Dollar Disruptive Technology Company (Hint: You have all used their service!)


Adaptation Panel

We believe the key to success in 2018 will be putting the needs of your customers above your own business goals. Marketing leaders, like you, need to adapt their strategies to ensure they’re solving customers’ evolving problems in order to stay relevant and provide the most value.

During this panel discussion, you’ll learn:

  • How leaders are working together to place the customer at the heart of every decision.
  • How to provide an experience that is well aligned with the customer’s preferences and specific needs.

Fireside Chat

Mae Karwoski, CEO, Obviously Social & David McIntosh, CEO, Tenor

5:00 PM - 9:00 PM

Dinner | Flood Mansion

Join us for an evening of San Francisco elegance at the historic Flood Mansion.

Thursday

January 25, 2018

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Itinerary

6:00 AM - 9:30 AM

Breakfast & Networking | Hotel Zetta

Starting early to accommodate all early risers.

9:30 AM - 4:00 PM

SPARK Conference | Terra Gallery

Industry Trends

Chris Erickson, COO & Co-Founder, Apartment List


Fireside Chat

Jon Beekman, Founder & CEO, Mancrates


Networking Break


Innovation Panel

Embracing innovation allows us to proactively shape how we do business instead of constantly reacting to outside forces. And innovation isn’t solely represented by new devices or technologies, but also by new ideas or methods that allow us to better meet our customers’ needs.

During this panel discussion, you’ll learn:

  • How some of the most innovative industry leaders develop their ideas and bring them to life.
  • How to apply new technologies and business processes to improve your customer experience and bottom line.

Lunch and Networking


Fireside chat

Jennifer Stybel, Executive Director, Rent the Runway Foundation


Transformation Panel

As your company grows, it can be easy to lose the personality that your customers and employees connected with in the first place. How do you keep that sense of soul alive in a world where the business plan is constantly in flux?

During this panel discussion, you’ll learn:

  • How to keep company culture central to your success.
  • The key to executing a purpose driven strategy.
  • Maintaining high performance while in transition.

Product Strategy for the Future

Marissa Dulaney, VP, Products, Apartment List


Networking Break


Evaluation Panel

In order to be a successful marketer these days, you must also be a data scientist, technologist, media planner and designer – all at the same time. And while it is forcing us to broaden our knowledge and become more inventive, we are also challenged with exactly what things we need to measure to drive success.

During this panel discussion, you’ll learn:

  • What metrics are crucial to measure to inform your marketing strategy.
  • How to evaluate ROI beyond traditional metrics and why it shouldn’t be viewed as a one-size-fits-all solution.

Closing Remarks

John Kobs, CEO & Co-Founder, Apartment List

6:00 PM - 12:00 AM

Closing Party | Location Coming Soon

You get to choose your own adventure for our closing party at a secret San Francisco location.

Friday

January 26, 2018

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Itinerary

8:00 AM - 12:00 PM

Departures

Breakfast on-the-go as you travel home! See you at SPARK 2019!

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Total Charge: $1.00

We are thrilled to welcome you to San Francisco for SPARK 2018. It is going to be an epic experience. Your attendance is our GIFT to you, so sign up today!
**I authorize this payment. If you cancel less than 30 days prior to SPARK, a cancellation fee of $250 will be charged to your credit card. We will be so bummed to miss you.

FAQ

WHAT IS SPARK?

SPARK is a gathering for thought leaders in the multifamily industry. Founded on innovation, inspired by creative business pioneers, and championed by the power to think differently.

WHERE IS SPARK?
WHEN IS SPARK?
HOW MUCH DOES SPARK COST?
WHO SHOULD ATTEND?
WHAT IS INCLUDED WITH MY REGISTRATION?
WHAT IF I NEED TO CANCEL?
WHERE SHOULD I FLY INTO?
WHAT DOES TRANSPORTATION LOOK LIKE?

Testimonials

Still need convincing? Check out what people are saying about SPARK

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Copyrights © 2016 All Rights Reserved